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Qixi luxury brand opened the door of wealth, and bedding industry ignited the business with only one "IP" missing
"Cross border love" of two super IPs: a sea hidden in the "heart"
IP enabling, the bedding world "heart IP" comes
Interview with Mr. Wu Wei, General Manager of PerDormire Greater China: promote navigation culture with craftsmanship spirit and China Cup
The China Cup of Asia's Top Sailing Race kicked off, and PerDormie, an Italian bedding brand, gave full "heart" support
Together with China Cup, Italy PerDormie set off another phenomenal "heart IP" trend