Bedding "Heart-born", Italy's sales champion PerDormire strong entry into China2
At present, China has the largest middle class in the world and has gradually become one of the fastest growing wealth markets in the world. The development of the new middle class has released a huge potential for consumer demand, and the world's bedding giants have turned their eyes to China.
PerDormire, a well-known European and Italian-born bedding brand that was previously absent from China, is about to open its strategic layout this year. After the layout of more than 40 developed countries in five continents, including France, Germany, Spain, London, Singapore, Australia, etc., PerDormire will officially be in the 24th China International Furniture Fair (Shanghai New International Expo Center) in September this year. China debuted.
This bedding brand, which once led the sales of Italy, has not only won a good reputation in the domestic and international home furnishing industry, but also has its own place in the art world, design circles and social media, and has been a guest of the Milan exhibition for 15 consecutive years. With temperature and heat, it is deeply embraced by European people, from the celebrity circle to the masses, all of which are conquered and extremely popular.